These Terms of Service ("Terms") govern the consultancy services provided by Kerem Yılmaz, operating as Kerem Yılmaz Digital Marketing ("we", "our"), based in Istanbul, Turkey, to any individual or business ("Client") who engages our services. By engaging Kerem Yılmaz Digital Marketing for paid advertising consultancy, campaign management, or related services, the Client agrees to these Terms.
1. Services
We provide digital marketing consultancy services, including but not limited to:
- Google Ads campaign strategy, setup, management, and optimization
- Meta Ads (Facebook and Instagram) campaign strategy, setup, management, and optimization
- E-commerce growth consulting
- Marketing automation and reporting tool development for internal use
- Performance reporting and analysis
The specific scope of work for each engagement is defined in a separate written agreement or engagement summary between us and the Client.
2. Engagement Model
We operate as an independent freelance consultant and not as an employee, agent, or partner of any Client. Engagements are typically structured as monthly retainers or project-based work, with terms agreed in writing before work begins. Either party may terminate an engagement with 30 days' written notice unless otherwise agreed.
3. Client Responsibilities
To enable us to perform the agreed services, the Client agrees to:
- Grant timely access to relevant advertising accounts (Google Ads, Meta Business Manager, etc.) at the appropriate permission level
- Provide accurate information about business objectives, target audiences, products, and budget constraints
- Ensure that all products and services being advertised comply with the policies of the relevant advertising platforms and applicable law
- Maintain billing relationships directly with the advertising platforms (we do not handle Client ad spend through our accounts)
- Respond to communications regarding optimization decisions, creative approvals, and budget changes in a reasonable timeframe
4. Our Commitments
We commit to:
- Performing services with reasonable professional skill and care
- Acting in the Client's commercial interest within the agreed scope
- Treating all Client information, account access, and business data as confidential
- Complying with the terms and policies of all platforms we operate on (Google Ads, Meta, etc.)
- Providing clear, regular reporting on campaign performance
- Disclosing any material conflict of interest before accepting a new engagement
5. Performance and Results
Digital advertising involves inherent uncertainty. Performance depends on numerous factors outside any single party's control, including platform algorithms, market conditions, competitive dynamics, product-market fit, landing page quality, and pricing. We make no guarantees regarding specific outcomes — including but not limited to specific click volumes, conversion rates, cost-per-acquisition figures, return on ad spend, or revenue.
We do, however, commit to applying recognized best practices, exercising professional judgment, and being transparent with the Client about what is and is not working.
6. Confidentiality
We will not disclose Client business information, campaign data, financial information, or any other confidential information to any third party, except as required by law or with the Client's explicit written consent. This obligation continues after the engagement ends. Likewise, we expect Clients to keep our proprietary methodologies, internal tools, and engagement details confidential.
7. Intellectual Property
Work product specifically created for a Client (campaign structures within their account, ad copy written specifically for them, reports prepared for them) is owned by the Client upon full payment of agreed fees. Our general methodologies, internal automation tools, and reusable frameworks remain our property and may be used in connection with other clients, subject always to the confidentiality obligations in section 6.
8. Payment
Fees, payment frequency, currency, and payment methods are agreed in writing before each engagement begins. Invoices are issued according to the agreed schedule. Late payment beyond 14 days from the invoice date may result in suspension of services until the outstanding balance is cleared.
9. Limitation of Liability
To the maximum extent permitted by Turkish law and applicable international law, our total aggregate liability arising out of or in connection with any engagement is limited to the total fees paid by the Client to us during the three months immediately preceding the event giving rise to the claim. We are not liable for indirect, consequential, special, or punitive damages, including lost profits, lost revenue, or lost business opportunities.
Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, for fraud, or for any other liability that cannot be lawfully excluded.
10. Platform Terms
All work performed on Client accounts is subject to the terms and policies of the relevant advertising platform (Google Ads Policies, Meta Advertising Policies, etc.). The Client is responsible for ensuring their products, services, landing pages, and marketing claims comply with these policies. We will flag potential policy concerns when we identify them, but we do not provide legal advice and final policy compliance remains the Client's responsibility.
11. Termination
Either party may terminate the engagement with 30 days' written notice unless otherwise agreed. We may terminate immediately, without notice, if the Client engages in unlawful conduct, requires us to violate platform policies, fails to pay invoices when due beyond 30 days, or behaves in a manner that materially harms the working relationship.
Upon termination, we will provide a reasonable transition period to hand over account access, documentation, and in-progress work. Confidentiality obligations survive termination indefinitely.
12. Governing Law
These Terms are governed by the laws of the Republic of Turkey. Any dispute arising out of or in connection with these Terms shall be resolved through good-faith negotiation; if unresolved, the courts of Istanbul shall have exclusive jurisdiction.
13. Changes to These Terms
We may update these Terms from time to time. The "Last updated" date at the top of this document reflects the most recent revision. Material changes will be communicated to active Clients in writing.
14. Contact
For questions about these Terms or our services:
Kerem Yılmaz
Kerem Yılmaz Digital Marketing
Istanbul, Turkey
Email: keremce2001@gmail.com